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More Companies Take Control of Programmatic Advertising In House
AdAge is reporting that programmatic advertising is getting another big shake up–and nothing makes that clearer than Hewlett-Packard’s (HP) RFI that states it’s going to take more control of its...
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Who Are Apple Watch Users?; Free Download: Hyper Local SEO & Marketing; More...
Apple Watch Users: Is it love at first sight? MBLM, the Brand Intimacy Agency, has released the first set of findings from its four-part Ethnography Study focused on Apple Watch users. The study will...
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S4M Study Reveals $10 Billion Loss In Mobile Advertising Ecosystem
S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency. AdVerification Score By S4M Launched To Tackle This Shortfall. S4M (Solutions for Mobile), a...
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Why Transparency Is Essential in the Online Video Segment
An Adotas Q&A with JP Nauseef, Chairman, Krush Technologies explores online tracking, transparency and keeping users happy. Q: Why do you think that consumers need more transparency in the growing...
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Yeahmobi Partners with Forensiq to Bolster Ad Fraud Detection, Purify Web...
Forensiq, a leader in ad fraud detection and prevention, today, announced its partnership with Yeahmobi, to help curb the effect of advertising fraud across its mobile ad platform. Yeahmobi is an...
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Ads.txt Has Reached Critical Adoption: An Adform Analysis
According to Adform, the Ads.txt adoption has moved rapidly from 30% in October 2017 to above 75% in January 2018. In October Adform shared preliminary figures on ads.txt adoption among the world’s top...
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Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is...
At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability and brand...
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Unraveling Digital Ad Mysteries with Sonobi on Ad-Blocking and Unified on...
Justin Kennedy, COO at Sonobi As Chief Operating Officer of Sonobi, Justin is focused on developing and executing the strategic vision of the company, bringing the ideas and innovations of the...
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New Report From ViralGains and CMO Council Explores State of Digital Video...
96 Percent of Marketers to Increase Video Ad Spend; Issue Call for Stronger Viewability Standards. ViralGains, a digital video advertising journey platform, in conjunction with the Chief Marketing...
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Marketers Can ‘Blame’ GDPR for Increased Consumer Trust
Synopsis: Laura Aldridge – Director, Consumer & Market Intelligence Solutions at RAPP discusses last month’s GDPR implementation. She examines how these changes are a chance for brands/marketers...
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