The Secrets Behind Transparency: Cracking the Code of Full Disclosure in...
If there was one word to describe the changing expectations of online advertising in 2006, it’s transparency. Dictionary.com, who was displaying an ad for AT&T at the time, says transparency means,...
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Focusing on Ad Network transparency
ADOTAS — From the government and Wall Street to our ad network corner of the world, there is a word that is on people’s minds these days – transparency. The meaning behind transparency is “what you do...
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Transparency Renaissance at Digiday:TARGET
ADOTAS – BlueKai CEO Omar Tawakol recently learned that he loved to dine on Patagonian toothfish. He’d been under the impression that he was chowing down on Chilean sea bass, but in truth the toothfish...
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Brands’ Plodding Online Crawl
ADOTAS – A lot has been written about the movement of advertising budgets from traditional to online media. There’s no debating that it’s happening, but much more slowly than anticipated. Because the...
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Cleaning Tracking’s Dirty Face
ADOTAS – As you may have heard, Congress recently announced plans to propose privacy legislation for digital advertising and marketing. Under the new legislation, websites collecting information about...
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The Trouble With Transparency
DM CONFIDENTIAL – If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those with any degree...
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Life in a Transparent World
DM CONFIDENTIAL – Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a...
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AdTruth Holds On To Customer Trust
ADOTAS – Our “online world” is changing at an exponential rate, each minute of every day and right beneath our fingertips. Devices used every day to access the Internet or to develop and store data are...
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The Fair Trade Tracking Tango: Respect Between Dancers Isn’t Always Explicit
ADOTAS – Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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Beware the Hidden Pitfalls of RTB
It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to comprise approximately 27...
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3 Imperatives For Making Online Video Live Up to the Hype
ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip...
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The New Data-Driven Advertiser: Seeking New Levels of Transparency & Control
ADOTAS – In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach...
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The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control
ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach...
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From OMMA RTB: Is Programmatic Making Good on the Transparency Promise?
ADOTAS — While the promise of real-time-bidding (RTB) is to automate and streamline the ad buying process, the industry knows it has a huge transparency problem. The OMMA RTB conference kicked off...
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‘Programmatic from Specific Media™’ Offers Guaranteed Viewability
IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees...
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NAD Reviews Taboola’s Native Ad Widget, Recommends Clearer Disclosures
NEW YORK, May 22, 2014 (ADOTAS) – The National Advertising Division has recommended that Taboola LCC, modify its native advertising “recommendation widget” to better assure that consumers understand...
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Overcoming RTB’s Transparency Issues
ADOTAS – As real-time bidding takes off, transparency is becoming a predominant issue among advertisers, and media sellers and buyers. The buying and selling happens instantaneously in – you guessed it...
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How to Maintain Transparency & Communication with Your Programmatic Vendor
ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings...
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The Fair Trade Tracking Tango: Respect Between Dancers Isn’t Always Explicit
ADOTAS – Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content...
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